Prject

My First Commercial Logo Design Project

Kite Engineering Nepal Pvt. Ltd

Introduction

This was my very first paid logo design. At that time, many businesses saw logos as nothing more than simple stamps—a basic mark used for official purposes. I was still learning about logo and brand design when Kite Engineering Nepal Pvt. Ltd from Butwal, Nepal, trusted me with their project. Delivering this work on time was a small but important step in my journey as a brand designer.

Logo Designer Chetan
Brand Designer Chetan

Challenge & Context

The client needed a basic brand mark. Back then, it was common for companies to use a simple, everyday symbol as their brand icon—almost like a stamp. Design agencies rarely considered logo creation a creative or strategic task. Instead, they focused on making the physical stamp that served as a company’s official mark.

The Reality of the Times:

Research & Concept

I noticed that although most people treated these marks as plain and “good enough,” a thoughtful design could make the mark special. I wasn’t an expert yet, but I knew that simplicity, when done right, can speak volumes.

The Idea

Brand Designer Chetan
Brand Designer Chetan

Design Process

Sketching the Initial Idea: I began with simple sketches. My goal was to capture the idea of a kite and add a small creative element with the paper rocket symbol.

Refinement: Instead of creating many variations, I focused on one clear solution. I wanted to stick closely to the client’s brief while adding a touch of creative originality.

Final Execution: The final design was straightforward and clean. It met the client’s needs and worked well as an official mark while still having its own unique identity. The project was completed on time.

Reflection & Takeaways

Simple Can Be Powerful: A basic design, when thought through carefully, can become memorable.

Client Trust Matters: Despite my limited experience, the client’s trust allowed me to grow and learn on the job.

A Humble Start: While the project was modest—a basic mark rather than a flashy logo—it laid the foundation for how I approach design. I learned that sometimes the most creative solutions come from working within strict limits and expectations.

Brand Designer Chetan

Get in Touch with me.

If you believe that effective design is about making simplicity work and want to discuss ideas on crafting clear, meaningful brand marks, please reach out. This early project taught me that even small steps in design can lead to big ideas—and I’m always eager to learn and share more about that process.