My First Commercial Logo Design Project
Kite Engineering Nepal Pvt. Ltd
Introduction
This was my very first paid logo design. At that time, many businesses saw logos as nothing more than simple stamps—a basic mark used for official purposes. I was still learning about logo and brand design when Kite Engineering Nepal Pvt. Ltd from Butwal, Nepal, trusted me with their project. Delivering this work on time was a small but important step in my journey as a brand designer.
Challenge & Context
The client needed a basic brand mark. Back then, it was common for companies to use a simple, everyday symbol as their brand icon—almost like a stamp. Design agencies rarely considered logo creation a creative or strategic task. Instead, they focused on making the physical stamp that served as a company’s official mark.
The Reality of the Times:
- Many organizations simply expected a functional symbol.
- There was little emphasis on crafting a unique design.
- I was asked to create something that was a genuine brand mark, even if it looked simple, while still hinting at creativity.
Research & Concept
I noticed that although most people treated these marks as plain and “good enough,” a thoughtful design could make the mark special. I wasn’t an expert yet, but I knew that simplicity, when done right, can speak volumes.
The Idea
- I chose to combine a kite shape (reflecting the company’s name) with a subtle element of a paper rocket.
- Not only did the kite represent the brand, but the paper rocket also hinted at progress and forward thinking.
- The design was kept simple, because many companies believed that a basic stamp was all they needed. However, I aimed to give it a small twist of uniqueness—something beyond a regular stamp.
Design Process
Sketching the Initial Idea: I began with simple sketches. My goal was to capture the idea of a kite and add a small creative element with the paper rocket symbol.
Refinement: Instead of creating many variations, I focused on one clear solution. I wanted to stick closely to the client’s brief while adding a touch of creative originality.
Final Execution: The final design was straightforward and clean. It met the client’s needs and worked well as an official mark while still having its own unique identity. The project was completed on time.
Reflection & Takeaways
Simple Can Be Powerful: A basic design, when thought through carefully, can become memorable.
Client Trust Matters: Despite my limited experience, the client’s trust allowed me to grow and learn on the job.
A Humble Start: While the project was modest—a basic mark rather than a flashy logo—it laid the foundation for how I approach design. I learned that sometimes the most creative solutions come from working within strict limits and expectations.
Get in Touch with me.
If you believe that effective design is about making simplicity work and want to discuss ideas on crafting clear, meaningful brand marks, please reach out. This early project taught me that even small steps in design can lead to big ideas—and I’m always eager to learn and share more about that process.
- mr.theneuch@gmail.com